Top soldier: US forces lack credibility in Afghanistan
Published: August 29, 2009
Updated 1 day ago
The US military effort in Afghanistan lacks credibility because the US hasn’t done enough to establish relationships with local communities and its actions don’t always match its words, says the top US soldier, Adm. Mike Mullen.
In a statement published on the Web site of the Joint Chiefs of Staff, Adm. Mullen, the Chairman of the Joint Chiefs, said: “Our biggest problem isn’t caves; it’s credibility. Our messages lack credibility because we haven’t invested enough in building trust and relationships, and we haven’t always delivered on promises.”
Mullen admitted that public-relations disasters like the abuses at Abu Ghraib prison in Iraq and civilian deaths in air strikes in Afghanistan are hurting the US’s efforts to bring stability to Afghanistan.
“We hurt ourselves more when our words don’t align with our actions,” Mullen wrote. “Our enemies regularly monitor the news to discern coalition and American intent as weighed against the efforts of our forces. When they find a ’say-do’ gap—such as Abu Ghraib—they drive a truck right through it.”
In an interview (PDF) with Joint Forces Quarterly, Mullen said that, while the multinational forces in Afghanistan are getting better at minimizing civilian casualties, it will take more than precise military strikes to prevent Afghans from joining the fight against the US and its allies.
“We can’t win—we don’t win—without earning their trust, and providing alternatives to the violent lives many are choosing right now,” Mullen told the quarterly.
The Chairman of the Joint Chiefs of Staff also called for a new, more open communication policy for the armed forces fighting overseas.
“Make no mistake—there has been a certain arrogance to our [strategic communication] efforts,” Mullen stated. “We’ve come to believe that messages are something we can launch downrange like a rocket, something we can fire for effect.”
Mullen called for a two-way approach to communication with the Afghan people, saying, “it’s not about telling our story. We must also be better listeners.”
The admiral added: “I would argue that most strategic communication problems are not communication problems at all. They are policy and execution problems. Each time we fail to live up to our values or don’t follow up on a promise, we look more and more like the arrogant Americans the enemy claims we are.”
Yet many observers today question whether the US military is truly moving in a more open direction when it comes to communication. Recent news articles have revealedthat the US military has hired a public-relations agency, The Rendon Group, to vet reporters embedded with the US military and rank them “positive,” “neutral” or “negative” depending on the “tone” of their coverage.


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